Basic Information
| Field | Details |
|---|---|
| Full Name | Daniella Anne Liben |
| Year of Birth | 1981 |
| Birthplace | New York City, New York, USA |
| Education | School of Visual Arts (New York) |
| Occupations | Businesswoman; Fashion Retailer (former); Travel Executive |
| Known For | Boutique ownership in New Jersey; Co-founder and Chief Brand Officer of Chai Travel Advisors; spouse of actor Adam Pally |
| Spouse | Adam Saul Pally (m. July 3, 2008) |
| Children | Three (born 2012, 2013, 2017) |
| Residence | New York City |
| Notable Ventures | Ruby boutique (Montclair, NJ); Shelf; Chai Travel Advisors (founded 2022) |
| Estimated Net Worth | $500,000–$1 million (unconfirmed) |
Early Life and Education
Born in 1981 in New York City, Daniella Liben grew up in a family that prized both diligence and imagination. The ethos was practical—get things done—but the tools were creative, which made the School of Visual Arts a natural fit. That training sharpened her eye for design and brand, skills she later translated into real-world retail and hospitality ventures. Her early years also included time in and around Livingston, New Jersey, where close family ties and a steady home life formed a backdrop to her ambitions.
Marriage and Family
Daniella married actor and comedian Adam Pally on July 3, 2008, turning a long-standing relationship into a partnership that would weather high-profile projects and busy schedules. They’ve since made a home in New York City, raising three children and a rescue dog with a rhythm that values routine over red carpet. Their children—born in 2012, 2013, and 2017—are kept out of the spotlight, a deliberate choice that speaks to the couple’s preference for privacy amid public careers. The portrait is simple and steady: school runs, travel plans, and a shared commitment to family life.
Building a Career: From Boutique to Travel Boardroom
Liben’s business story began with Ruby, a women’s boutique she owned and ran in Montclair, New Jersey, for nearly a decade starting around 2008. The shop emphasized thoughtful curation and customer service—hallmarks of a retailer who understands both taste and community. She later launched a venture called Shelf, adding to a growing set of entrepreneurial experiments that blended aesthetics with practicality.
The next act took her into the travel world—familiar terrain for the Liben family. In 2022, she co-founded Chai Travel Advisors with her siblings, stepping in as chief brand officer. The agency focuses on luxury and family travel, harnessing decades of industry know-how developed by her late father, a prominent travel executive. The firm has emphasized service-rich itineraries to destinations across the Caribbean and Latin America, among others, while investing in leadership and structure. In 2025, the company announced a new president, signaling momentum and scale.
Liben’s role is the connective tissue between vision and experience: positioning the brand, refining client touchpoints, and ensuring that the agency’s culture remains high-touch and personal. It’s the boutique instinct, reimagined in the world of five-star flights and far-flung resorts.
The Family Network
Daniella’s immediate family is both personal and professional, an interlocking circle that steadily supports her projects.
- Father: Barry Liben (deceased 2022) — a veteran CEO in the travel sector, known for building one of the industry’s largest agencies and mentoring the next generation.
- Mother: Sindy Liben — a registered nurse who anchored the household with compassion and consistency.
- Siblings: Michael Liben and Rebecca Liben Levy — co-founders and partners at Chai Travel Advisors, working closely with Daniella on strategy and operations.
- Spouse: Adam Pally — actor, comedian, and producer; recognized for comedic television roles and ensemble projects; a steady public counterpart to Daniella’s more private profile.
- Children: Three — their names and milestones are largely kept off social media and outside the press.
The family’s approach blends entrepreneurship with discretion: build quietly, serve clients well, and keep the inner circle close.
Timeline
| Year | Event |
|---|---|
| 1981 | Born in New York City |
| Early 2000s | Graduates from the School of Visual Arts |
| 2008 | Marries Adam Pally (July 3) |
| ~2008–2017 | Owns and operates Ruby boutique in Montclair, NJ |
| 2012 | First child born |
| 2013 | Second child born |
| 2017 | Third child born |
| 2022 | Co-founds Chai Travel Advisors with siblings; becomes chief brand officer |
| 2024 | Attends Knuckles premiere in London (April 16); appears at SAG Awards season events (December) with Pally |
| 2025 | Chai Travel Advisors expands leadership with a new president |
Money Matters: Estimates and Reality
Public estimates place Liben’s personal net worth in the $500,000–$1 million range, but such figures are speculative and unverified. Her financial picture is tied to small-business ownership, brand leadership at a growing travel agency, and the broader stability of a family with deep industry expertise. In other words: earnings grounded in tangible work, not headlines.
Public Presence and 2024–2025 Updates
In recent years, Liben has remained mostly off social media and outside personal press. Instead, she appears alongside her husband at selective industry events. In April 2024, she joined Pally at the Knuckles world premiere in London. By December, they were on the season circuit together at Screen Actors Guild events. Throughout, she has kept the focus on family and work, allowing public attention to center on Pally’s projects while she steers brand direction at Chai Travel Advisors. No major controversies or solo headlines have emerged in 2024–2025, consistent with her understated public profile.
Style and Substance
Liben’s career reads like a mood board come to life: a boutique’s curated racks, a minimalist brand guide, a map dotted with resort towns and adventure outposts. Her work blends taste with service—she knows the power of a well-cut dress and the relief of a seamless itinerary. That combination has become her signature: not just what looks good, but what works.
Family Table
| Name | Relationship | Notable Details |
|---|---|---|
| Daniella Anne Liben | Self | Businesswoman; SVA alum; co-founder/CBO, Chai Travel Advisors |
| Adam Saul Pally | Spouse | Actor and comedian; married since 2008 |
| Barry Liben | Father | Travel industry leader; passed away in 2022 |
| Sindy Liben | Mother | Registered nurse |
| Michael Liben | Brother | Co-founder, Chai Travel Advisors |
| Rebecca Liben Levy | Sister | Co-founder, Chai Travel Advisors |
| Children (3) | Sons and daughter | Born in 2012, 2013, and 2017 |
FAQ
Who is Daniella Liben?
She is an American businesswoman known for her work in fashion retail and as a co-founder of Chai Travel Advisors.
What is her professional background?
Liben owned the Ruby boutique in Montclair for nearly a decade and now serves as chief brand officer at a travel agency.
Where did she study?
She graduated from the School of Visual Arts in New York City.
Who is she married to?
She has been married to actor Adam Pally since July 3, 2008.
How many children does she have?
She and Pally have three children born in 2012, 2013, and 2017.
What is her estimated net worth?
Estimates range from $500,000 to $1 million, but exact figures are unconfirmed.
What is Chai Travel Advisors?
It’s a luxury-focused travel agency co-founded in 2022 by Daniella and her siblings, where she leads brand strategy.
Is she active on social media?
She maintains a low-key public profile with little to no personal social media activity.
Where does she live?
She resides in New York City with her family.
Was she publicly active in 2024–2025?
She appeared with Pally at select events, including the Knuckles premiere in April 2024 and SAG season events in December, while focusing primarily on family and work.
