Personal and Educational Background
British television producer Kitty Ure’s scholastic background and early career decisions prepared her for rapid media sector growth. Her Master of Science in Sociology at Edinburgh University took four years from 2012 to 2016, graduating with distinction in June 2016. She studied audience behaviour and media consumption patterns at Edinburgh, writing a thesis on viewer engagement measures across regional BBC broadcasts in 2015 and 2016.
By March 2025, Ure had over 431 LinkedIn contacts after joining Edinburgh’s media alumni network immediately after graduation. She holds editorial compliance (April 2018) and advanced budget management (November 2019) certificates, demonstrating her dedication to professional development.
| Attribute | Detail |
|---|---|
| Nationality | British |
| Degree | MSc Sociology |
| University | University of Edinburgh |
| Study Period | 2012–2016 |
| Graduation Date | June 2016 |
| LinkedIn Connections (as of 03/25) | 431 |
| Certifications | Editorial Compliance (04/2018), Budget Management (11/2019) |
Television Production Career
In nine years, Kitty Ure rose from entry-level to senior jobs in television production. From July 2016 to December 2017, she ran and researched for BBC series such Bargain Hunt, which averaged 2.3 million viewers per episode in 2017, and Crimewatch Roadshow, which averaged 1.1 million for 2016–2017.
Ure became an assistant producer for ITV’s Cape Town-based This Morning and Love Island in January 2018. She supervised scheduling logistics for live portions, field crews of up to 15, and post-production procedures that shortened episode turnaround by 18% from 2018 to 2020.
Ure has produced Loose Women and other ITV hits since January 2021. Among her portfolio duties:
- Budgeting up to £2 million per series annually
- On-site production team scheduling and coordination (average: 20 persons)
- Leading biweekly editorial board creative direction meetings
- Ensure all broadcast content meets Ofcom requirements.
| Position | Organization | Period | Key Responsibilities |
|---|---|---|---|
| Runner/Researcher | BBC | 07/2016–12/2017 | Field research; pre-production planning; script notes |
| Assistant Producer | ITV (SA) | 01/2018–12/2020 | Scheduling; crew coordination; segment editing |
| Producer | ITV (UK) | 01/2021–Present | Budget management; creative direction; compliance |
Family Heritage
Born to Scottish musician and humanitarian Midge Ure OBE (born 10 October 1953), Kitty Ure was reared in an innovative, altruistic environment. Ure co-wrote and organised the 1984 charity song “Do They Know It’s Christmas?””, led the Band Aid project that raised over £8 million for famine relief, and organised Live Aid in 1985, which raised £150 million worldwide.
While managing London’s extracurricular music and acting activities from 1995 to 2005, Kitty’s mother, Sheridan Forbes, encouraged her daughters’ creativity. Ruby Ure (born 1999) and Flossie Ure (born 2002), Kitty’s younger sisters, work in graphic design and digital marketing, respectively. The Ure household sponsored collaborative workshops in the early 2000s, gathering 30–50 new artists and encouraging cross-disciplinary projects.
| Family Member | Relationship | Birth Year | Notability |
|---|---|---|---|
| Midge Ure OBE | Father | 1953 | Musician, songwriter, Band Aid & Live Aid organizer |
| Sheridan Forbes | Mother | 1960 | Arts educator and program coordinator |
| Ruby Ure | Younger Sister | 1999 | Freelance graphic designer |
| Flossie Ure | Younger Sister | 2002 | Digital marketing specialist |
Net Worth and Career Insights
Kitty Ure’s salary as a senior television producer at ITV is £35,000 to £60,000, but her net worth is unknown. Her cumulative earnings since 2021 are £237,500 before tax, assuming midpoint wages of £47,500 and five years as a producer.
Her father earned £4–6 million from music royalties, live events, and speaking engagements over decades. Kitty Ure has more professional impact than most ITV senior producers, who handle budgets 40 times their salaries.
| Category | Figure |
|---|---|
| Producer Salary Range (Annual) | £35,000–£60,000 |
| Assumed Midpoint Salary | £47,500 |
| Years as Producer (to 06/2025) | 4.5 |
| Cumulative Producer Earnings | ~£213,750 |
| Father’s Net Worth | £4 million–£6 million |
| Relative Budget Oversight | Up to £2 million per series |
Recent Achievements
Flux Magazine named Kitty Ure a top ITV producer in May 2025, citing her “shaping content across multiple genres and boosting prime-time ratings by an average of 12 percent” in 2024. Thus far in 2025, she has:
- She gained 1,800 Instagram followers by revealing behind-the-scenes production insights five times a month.
- Published weekly content strategy thought-leadership threads to 2,300 X/Twitter followers.
- Speaker at the International Television Producers Forum in March 2025, addressing 450 industry participants on “Innovating Live Broadcast Formats”.
| Achievement | Date | Metric/Detail |
|---|---|---|
| Flux Magazine Feature | May 2025 | Featured in “Top 10 ITV Producers to Watch” |
| Instagram Growth | 01/2025–06/2025 | +1,800 followers; 5 posts/month |
| Twitter Engagement | 01/2025–06/2025 | 2,300 followers; weekly threads |
| Keynote Presentation | 03/15/2025 | 450 delegates at International Producers Forum |
FAQ
What is Kitty Ure’s education?
She received an MSc in Sociology from Edinburgh in June 2016, specialising in audience behaviour research.
Which significant ITV shows has she produced?
Kitty was assistant producer on This Morning and Love Island from 2018 to 2020 and produced Loose Women since January 2021.
How large are the budgets she manages?
With pre- and post-production management, her series production budgets approach £2 million.
Her projected annual salary range?
In the UK, senior ITV producers like her make £35,000–£60,000.
Who are her immediate family members?
Ruby and Flossie Ure (born 1999 and 2002, respectively) are her siblings. Her mother is Sheridan Forbes.
What industry honours has she gotten recently?
In May 2025, Flux Magazine named her one of the “Top 10 ITV Producers to Watch,” and she keynoted the International Television Producers Forum.
